NOVO collection by Sarah Cotton

NOVO by Sarah Cotton gained a Grand Finalist place at The British Hairdressing Awards 2024

NOVO is about change, rebirth and renewal.
We are once again living in a time of social uncertainty and change is inevitable. NOVO explores the many guises and facets of a person’s character, embracing growth and rebirth, it has a raw vulnerability about it, an essence of pop culture and gritty British dramas (A Nod to ‘This Town’ and ‘This is England’), the social struggles of the 80s, influenced by the Mods and Skinheads but with an air of femininity and vulnerability.
NOVO salutes the reinvention of one’s self and owning it.

Sarah worked with Leeds based model – Bonnie Milnes to create eight different looks on one girl

Photographed by Jonathan Cotton