NeoTeric Collection 2022

NeoTeric Collection 2022

NeoTeric Collection felt like a rebirth after the long recovery from Covid. The effects of the 3 lockdowns on our business were nothing short of devastating. We had to close our flagship salon in the centre of York and lost a few people along the way. It took 2 years for us to produce any photographic work, mainly due to lack of budgets, but also because we were putting ALL of our energy into rebuilding the business and making a space where clients felt safe to return.

So when the time was right, we wanted to create a collection full of vibrant energy and challenging the norm whilst screaming “WE’RE BACK, BITCHES!” and more than anything else… just to have some fun again.